Brands. A company’s most valuable asset. Brand value is fundamental to the value of a company as a whole. For that reason brand communication must be an elementary entrepreneurial discipline. Communication gives a brand a personality. Authentic, believable, charismatic. Ideally. But first the most important, relevant and influential factors involved, must be identified. Only then can communication show you the way forward and suggest changes. With new perspectives in changing markets. Finding and taking the right way forward is not easy. Brands have strong personalities and lives of their own. They are difficult to manage and to educate. A firm hand is required. In strategy and creation.
Brands. On the one side myths, on the other side dreamers. Creatures, created by man. Finding the competition getting harder and harder. Helping them to influence and move markets is very hard work. Work that can’t be done with a heavy hand. Intelligent strategy is needed, sensitive instruments. Recognising market signals, before it’s too late. In order to react in time. With all the means available. pierniczekbrandworkers is therefore not an advertising agency. It is a multifaceted agency for communicating and working with markets.
pierniczekbrandworkers is not like traditional agencies. It’s not a partner agency. It’s an entrepreneurial agency. With the combined competence of specialists co-operating together. Short distances. No in-house rivalry. A network in which decisions are not only made but carried out. Creativity without compromise, whatever the form. Creation and consultation. Strategic planning with our own tools. Public Relations. Package Design. Trade Marketing. Corporate Communications and Corporate Culture. For every customer an experienced „competence-team“. Supported by the proven infrastructure of a successful Full-Service-Agency.
pierniczekbrandworkers are professionals with profile. With many successful years in marketing and communication. With personal responsibility for leading brands. With our own entrepreneurial experience. An entrepreneur advising entrepreneurs. Top management without a fixed salary. Sharing in the investment and profit. With the will to win, without compromise. ROI means for the customer: Return On Investment. ROI means for our „brandworkers“: Relevance, Originality, Impact. At the end of the day both want the same: success. There is no better motivation for efficiency.
pierniczekbrandworkers think for themselves. Questions about trademark communication require professional answers. From experienced „competence-teams“ of specialists with many and various talents. Analytical, logical, and sequential thinkers. Intuitive, non linear, creative conceptionalists. Wise old foxes and wild young lions. Masculine views and feminine intuition. Looked at from many sides. With only one aim. Where experts work together, no hierarchy is necessary. Everybody knows just exactly what needs to be done, and does it.